Paper Info
Title
The emperor's clothes in high resolution: An experimental study of the framing effect and the diffusion of HDTV
Abstract
In this article, an experiment was conducted to measure the effect of framing a high definition television (HDTV) clip. One group of participants was told they were watching a brand new HDTV clip, while the other group was told they were watching a digital DVD clip. Both groups were in fact watching the same (low) quality DVD clip. After watching this clip, the beliefs of the participants and their viewing experiences were measured via a questionnaire. The people framed to watch the HDTV clip were found to have a significantly more positive viewing experience. This shows that participants were unable to discriminate properly between digital and high definition signals but were influenced by the frame set for them. This effect has been shown in many different situations, and has now been established when watching HD-quality television as well. The results still indicate that the HDTV-frame is already associated with a high-quality viewing experience, which may influence the selling strategy and/or speed in the adoption of this technology. In the following discussion we will pay attention to the different ways in which HDTV can be framed in the media.
Year
DOI
Venue
2009
10.1145/1594943.1594952
Computers in Entertainment
Keywords
Field
DocType
different way,digital dvd clip,high resolution,positive viewing experience,experimental study,brand new hdtv clip,hd-quality television,high-quality viewing experience,hdtv-frame,framing effect,high definition television hdtv,hdtv clip,viewing experience,different situation,digital dvd,quality dvd clip
Framing (construction),Framing effect,High definition,High-definition television,Computer science,Clothing,Emperor,Multimedia
Journal
Volume
Issue
Citations 
7
3
0
PageRank 
References 
Authors
0.34
2
4
Name
Order
Citations
PageRank
Dirkjan Joor141.42
Wilco Beekhuizen200.68
Lidwien Van De Wijngaert39910.80
Eva Baaren441.45