Paper Info
Title
Research on website usage behavior through information search perspective: a comparison of experiential and goal-directed behaviors
Abstract
Along with the rapid growth of the Internet, online information search has become a prevalent Internet activity. However, little research has addressed the factors and website features that influence website information search behavior. Prior studies investigate factors that affect consumer preferences in online shopping websites. And, seldom distinguish between pre-purchase and post-purchase experiences and tend to focus on post-purchase assessment only. Therefore, this study aimed at the Internet users' searching behavior, and further probed into users' willingness of continuous websites use. But when purchasing tourism products, Information search is even more important than information search before buying manufactured goods. Tourism products and services are seldom routine purchases (Swarbrooke & Horner, 1999). Choices of tourism products usually involve considerable emotional significance and perceived and actual risk for the individual(Xie, Bao, & Morais, 2006). Based on the prior literatures (Lee, 2005; Lin & Chen, 2009) a model was proposed and empirically tested to gain a better understanding on Internet users' search behavior. The results showed that Internet user's willingness to revisit was mainly influenced by his/her involvement and satisfaction toward the website, and these two factors were affected by website information quality, website interactivity, and hedonic value. Also, the research model was moderated by goal-directed and experiential behavior.
Year
DOI
Venue
2013
10.1007/978-3-642-39209-2_52
HCI (13)
Keywords
Field
DocType
website usage behavior,tourism product,website interactivity,website information quality,prevalent internet activity,information search perspective,website information search behavior,goal-directed behavior,internet user,search behavior,online information search,information search,website feature,interactivity
Experiential learning,Interactivity,World Wide Web,Chen,Advertising,Psychology,Tourism,Purchasing,Information quality,The Internet
Conference
Citations 
PageRank 
References 
1
0.35
3
Authors
2
Name
Order
Citations
PageRank
Juihsiang Lee122.07
Manlai You219448.56