Paper Info
Title
Tourism Mobile Application Usability: The Case of iTicino
Abstract
Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone June 2007 and the ensuing development of so-called "smart phones". Furthermore, together with the expansion of new mobile artifacts, mobile application markets such as Apple iTunes Store and Android Google Play market have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism mTourism context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality-particularly conciseness, accuracy and coverage-of the relevant information.
Year
DOI
Venue
2013
10.4018/jesma.2013040104
IJESMA
Keywords
Field
DocType
apple itunes store,apple iphone,mobile communication,tourism mobile application usability,mobile tourism mtourism context,mtourism usability,mobile application market,tourism industry,new mobile artifact,mobile application,new form
Mobile computing,Mobile technology,World Wide Web,Economics,Mobile search,Mobile payment,Android (operating system),Mobile business development,Usability,Mobile Web,Multimedia,Marketing
Journal
Volume
Issue
Citations 
5
2
1
PageRank 
References 
Authors
0.35
21
2
Name
Order
Citations
PageRank
Alessandro Inversini15210.28
Lucia Violi210.35