Paper Info
Title
Use the concept of the social capital to search enterprise's competitive environment
Abstract
The motivation of this study is based on the potential strategies of industry are difficult to be found. Therefore, we propose the model to find the enterprise's strategy. The purpose is to obtain valuable concept and strategy early. The analysis data of this study are cell-phones which Taiwan in 2002. First, collect the specification of cell-phone into structural files through the principle of open coding of the ground theory. And then it produce the strategically graph. Finally, utilizing the principle of social position (The initial position is best) to calculate the position of each node and used for judging the value of concept. From the experiment result, this study could discover the products development strategy of enterprises with scenario that combine from cell-phone data. Besides, it can find the powerful concept through the position. The contribution to this study is offer a method lets decision maker to find the productive strategy from product's data on the market. These strategies can cause user's interest in products and develop the bigger product market.
Year
DOI
Venue
2009
10.1109/ICSMC.2009.5346666
SMC
Keywords
Field
DocType
product market,enterprise,decision maker,probability density function,grounded theory,product development,text mining,data mining,social capital,games,product life cycle management,customer relationship management,encoding
Product life-cycle management,Customer relationship management,Grounded theory,Social capital,Social position,Computer science,Product market,Knowledge management,Strategic planning,Cybernetics
Conference
ISSN
Citations 
PageRank 
1062-922X
0
0.34
References 
Authors
1
2
Name
Order
Citations
PageRank
Mu-Hua Lin1146.68
Hsiao-Fang Yang276.07