Title
Uniformly subsampled ensemble (USE) for churn management: Theory and implementation
Abstract
The present paper explores the possible application of a new ensemble model. The model, which is based on multiple SVM classifiers, is employed to address churner identification problems in the mobile telecommunication industry, a sector in which the role of customer retention program becomes increasingly important due to its very competitive business environment. In particular, the current study introduces a uniformly subsampled ensemble (USE) model of SVM classifiers, not only to reduce the computational complexity of large-scale data, but also to boost the reliability and accuracy of calibrated models on data sets with highly skewed class distributions. According to our experiments, the performance of the USE SVM model is superior compared to all single and ensemble models. It is more scalable than well-known ensemble models as well.
Year
DOI
Venue
2012
10.1016/j.eswa.2012.01.203
Expert Syst. Appl.
Keywords
Field
DocType
svm classifier,well-known ensemble model,new ensemble model,subsampled ensemble,use svm model,large-scale data,churn management,churner identification problem,ensemble model,multiple svm classifier,support vector machine
Customer retention,Data mining,Data set,Ensemble forecasting,Computer science,Support vector machine,Artificial intelligence,Ensemble learning,Machine learning,Mobile telephony,Computational complexity theory,Scalability
Journal
Volume
Issue
ISSN
39
15
0957-4174
Citations 
PageRank 
References 
6
0.49
18
Authors
4
Name
Order
Citations
PageRank
Namhyoung Kim1352.68
Kyu-Hwan Jung2824.82
Yong Seog Kim311211.11
Jaewook Lee4728.87