Name
Abstract | ||
|---|---|---|
Harrah's Cherokee Casino & Hotel is an unusual example of the use of revenue-management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15-percent improvements, with Harrah's Cherokee Casino & Hotel as the largest beneficiary---although it does not serve alcohol or have traditional table games. In addition, the RM techniques that the Cherokee uses, such as its pricing decisions and customer-segmentation rules, are different from those used in RM applications in other industries. |
Year | DOI | Venue |
|---|---|---|
2008 | 10.1287/inte.1080.0367 | Interfaces |
Keywords | Field | DocType |
revenue improvement,gambling. history: this paper was refereed.,perishable inventory,rm application,largest beneficiary,harrah chain,cherokee casino,hotel/motel industry,linear programming applications,revenue management,killer application,15-percent improvement,typical rm installations yield,pricing decision,customer-segmentation rule,rm technique,linear program | Revenue,Revenue management,Economics,Cherokee,Marketing,Operations management | Journal |
Volume | Issue | ISSN |
38 | 3 | 0092-2102 |
Citations | PageRank | References |
6 | 0.80 | 1 |
Authors | ||
10 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Richard Metters | 1 | 57 | 4.89 |
| Carrie Queenan | 2 | 6 | 0.80 |
| Mark Ferguson | 3 | 88 | 8.62 |
| Laura Harrison | 4 | 6 | 0.80 |
| Jon Higbie | 5 | 6 | 0.80 |
| Stan Ward | 6 | 7 | 1.14 |
| Bruce Barfield | 7 | 6 | 0.80 |
| Tammy Farley | 8 | 6 | 0.80 |
| H. Ahmet Kuyumcu | 9 | 6 | 0.80 |
| Amar Duggasani | 10 | 6 | 0.80 |