Paper Info
Title
Exploring 3D Virtual World Strategies in the Chinese Environment: An Institutional-Based View
Abstract
Although some strategies of virtual worlds (e.g. Second Life) have been proven to be successful for attracting user acceptance in the western world, the effects of these strategies are questionable in the Chinese environment. When western model based virtual worlds plan business operations in China, they may face challenges such as government policy, law and cultural barriers. From the institutional-based view, this study provides a theoretical framework to explain 3D virtual world strategies in Mainland China, and employs the case study method to explore how the four strategies of virtual worlds (i.e. technology solution, business model, game model and virtual world culture) impact on determinants of user acceptance behavior in the Chinese environment. Two 3D virtual worlds, Second Life (western model based virtual world) and HiPiHi (Chinese local virtual world), are chosen as the cases in this study.
Year
DOI
Venue
2009
10.1109/HICSS.2009.209
HICSS
Keywords
Field
DocType
chinese environment,virtual world,human factors,business model,business operations,social aspects of automation,government policies,second life,3d virtual worlds,virtual world culture,legislation,technology solution,game model,cultural barriers,government policy,user acceptance behavior,law,virtual worlds plan business,western world,internet,chinese local virtual world,western model,institutional-based view,virtual world strategies,avatars,virtual world strategy,hipihi,computer games,encoding,virtual worlds,tin,government,games,business
Metaverse,Business operations,Computer science,China,Knowledge management,Mainland China,Case method,Business model,The Internet,Virtual economy
Conference
ISSN
ISBN
Citations 
1530-1605
978-0-7695-3450-3
2
PageRank 
References 
Authors
0.37
8
4
Name
Order
Citations
PageRank
Xi Zhang1142.93
Doug Vogel22526462.94
Zhenjiao Chen3435.79
Chuanjie Guo491.87