Title
Experience as a moderator of the media equation: the impact of flattery and praise
Abstract
This study extends previous media equation research, which showed that the effects of flattery from a computer can produce the same general effects as flattery from humans. Specifically, the study explored the potential moderating effect of experience on the impact of flattery from a computer. One hundred and fifty-eight students from the University of Queensland voluntarily participated in the study. Participants interacted with a computer and were exposed to one of three kinds of feedback: praise (sincere praise), flattery (insincere praise), or control (generic feedback). Questionnaire measures assessing participants' affective state, attitudes and opinions were taken. Participants of high experience, but not low experience, displayed a media equation pattern of results, reacting to flattery from a computer in a manner congruent with peoples' reactions to flattery from other humans. High experience participants tended to believe that the computer spoke the truth, experienced more positive affect as a result of flattery, and judged the computer's performance more favourably. These findings are interpreted in light of previous research and the implications for software design in fields such as entertainment and education are considered.
Year
DOI
Venue
2004
10.1016/j.ijhcs.2003.12.008
Int. J. Hum.-Comput. Stud.
Keywords
Field
DocType
previous media equation research,media equation pattern,low experience,generic feedback,high experience,previous research,sincere praise,insincere praise,affective state,high experience participant,similarity,human computer interaction,machines,software design,personality,ergonomics,attraction,positive affect,attributions
Moderation,Praise,Flattery,Computer science,Entertainment,Human factors and ergonomics,Human–computer interaction,Attribution,Affect (psychology),Personality
Journal
Volume
Issue
ISSN
61
3
1071-5819
Citations 
PageRank 
References 
27
2.74
10
Authors
3
Name
Order
Citations
PageRank
Daniel Johnson114420.29
John Gardner2797.36
Janet Wiles310520.69