Name
Title | ||
|---|---|---|
The user's emotional elements research of mobile network products development guided by user experience |
Abstract | ||
|---|---|---|
In the whole products process of enterprise-class, the product definition decides the product's "gene". By way of in-depth research on user experience and behavior, our brand strategy, product planning and product definition would be more accurate and reasonable. Along with the level of product and brand homogeneity increase, the consumers more rely on perceptual understanding and intuitive when buying. Usability is just the underlying objective of humanism design view. The "perceptual demand" is the product of profession maturity and full competition. In order to capture the users' hearts and target to the users at first sight, it is must needed to give products enough emotional appeal and more latter symbol to meet higher levels of people's spiritual needs. |
Year | DOI | Venue |
|---|---|---|
2011 | 10.1007/978-3-642-21660-2_37 | HCI (15) |
Keywords | Field | DocType |
higher level,mobile network products development,product definition,full competition,whole products process,perceptual demand,user experience,perceptual understanding,product planning,brand homogeneity increase,emotional appeal,brand strategy,emotional elements research | User experience design,Advertising,Computer science,Symbol,Usability,Sight,Human–computer interaction,Appeal to emotion,User story,Product planning,Perception | Conference |
Volume | ISSN | Citations |
6775 | 0302-9743 | 0 |
PageRank | References | Authors |
0.34 | 1 | 2 |