Title
Persona development for information-rich domains
Abstract
Designing information architecture for complex websites requires understanding user information needs and mental models in that domain. Personas, or user archetypes, created for such domains should also reflect types of information needs, and usage of information set. We have created a statistical technique to identify important underlying groupings of information needs. In a preliminary study, we show how designers can use this information in conjunction with data from interviews and observations to generate and refine personas.
Year
DOI
Venue
2003
10.1145/765891.766017
CHI Extended Abstracts
Keywords
Field
DocType
design,information architecture,information need,personas
Information mapping,World Wide Web,Information needs,Computer science,Persona,Information architecture,Archetype,User information,Human–computer interaction,Information set
Conference
ISBN
Citations 
PageRank 
978-1-58113-637-1
35
3.07
References 
Authors
4
1
Name
Order
Citations
PageRank
Rashmi R. Sinha180056.95