Title
Understand Instant Video Clip Sharing on Mobile Platforms: Twitter's Vine as a Case Study
Abstract
With the rapidly development of mobile networking and end-terminals, anytime and anywhere data access become readily available nowadays. Given the crowdsourced content capturing and sharing, the preferred length becomes shorter and shorter, even for such multimedia content as video. A representative is Twitter's Vine service, which, available exclusively to mobile users, enables them to create ultra-short video clips, and instantly post and share them with their followers. In this paper, we present an initial study on this new generation of instant video clip sharing service over mobile platforms, taking Vine as a case. We closely investigate the architecture of Vine, and reveal how its service is empowered with a combination of advanced mobile and cloud computing platforms. Through a dataset of over 50, 000 video clips and over 1, 000, 000 user profiles, which is available online for academic use, we examine the unique viewing behaviors of Vine uses, particularly batch viewing and passive viewing. We further analyze the video lifetime and propagation patterns in this new service, as well as the distinct social relations therein. Our study lead to critical observations that would help with improving the energy-efficiency and scalability of Vine-like services.
Year
DOI
Venue
2014
10.1145/2578260.2578278
NOSSDAV
Keywords
DocType
ISBN
mobile platform,new service,mobile user,ultra-short video clip,instant video clip sharing,understand instant video clip,video clip,case study,mobile network,vine-like service,video lifetime,mobile platforms,vine service,social network,mobile
Conference
978-1-4503-2706-0
Citations 
PageRank 
References 
15
0.67
7
Authors
3
Name
Order
Citations
PageRank
Lei Zhang1594.89
Feng Wang265337.16
Jiangchuan Liu34340310.86