Paper Info
Title
The Evaluation of Museum Websites in Macau
Abstract
Internet with current and emerging multimedia features provides ample opportunities and particularly useful for dealing with intangible nature of the service, and transforming marketing mix. This study utilizes content analysis to analyze the websites of a group of museums in Macau in terms of web design characteristics (interactivity, technology, information functionality, and marketing practices). This study also investigates museum image representation on the web based on museum types. The findings showed that the museums in Macau are not utilizing the Internet to its full potential and effectively e-marketing their museums regardless of the museum type.
Year
DOI
Venue
2011
10.1109/ICIS.2011.48
ACIS-ICIS
Keywords
Field
DocType
internet,organizations,web design,evaluation,navigation
Web design,Interactivity,Content analysis,World Wide Web,Computer science,Image representation,Museum informatics,Multimedia,The Internet,Marketing mix
Conference
Citations 
PageRank 
References 
0
0.34
1
Authors
1
Name
Order
Citations
PageRank
Wang Liang111.74