Paper Info
Title
PERSONALIZING E-COMMERCE APPLICATIONS IN SMES
Abstract
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems. Our discussion is structured around the basic steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
Year
Venue
Keywords
2003
AMCIS
personalization,integration,e-commerce,erp ii,erp,e-business,sme,e commerce,life cycle,data processing,requirement analysis,empirical study,projection method
Field
DocType
Citations 
Data processing,Project method,Computer science,Knowledge management,Requirements analysis,Software,E-commerce,Empirical research,Personalization
Conference
7
PageRank 
References 
Authors
0.57
7
1
Name
Order
Citations
PageRank
Petra Schubert115134.69