Title
A Fuzzy Model for Scalable Trust in E-Commerce
Abstract
With the rapid development of e-commerce and the expansion of e-ommerce system scale, scalable trust in e-commerce becomes critical. This article examines scalable trust of multiagent e-commerce system (MECS) and proposes a fuzzy model for scalable trust in e-commerce. It also discusses the realization of scalable trust from the viewpoint of engineering. The proposed approach will facilitate late research and development of trust, multiagent systems, e-commerce and e-services.
Year
DOI
Venue
2008
10.1007/978-0-387-85691-9_8
International Federation for Information Processing
Keywords
Field
DocType
e commerce
Neuro-fuzzy,Fuzzy model,Knowledge management,Multi-agent system,E-commerce,Business,Scalability
Conference
Volume
ISSN
Citations 
286
1571-5736
0
PageRank 
References 
Authors
0.34
22
3
Name
Order
Citations
PageRank
Zhaohao Sun120322.43
Xifeng Guo200.34
Shuliang Zhao361.12