Paper Info
Title
Adaptive Customer Profiles For Context Aware Services In A Mobile Environment
Abstract
Mobile data communication generated 10 percent of the overall data revenue in Germany and between 2-3 percent worldwide [29] in 2004. This development is contradictory compared to the high investment (91.5 billion (sic)) in networks and licenses that supported the UMTS infrastructure and thereby the mobile internet. An advertised-based revenue model [10] addresses an opportunity to increase the mobile data communication. Mobile customers and advertisers arc matched based on the customer's current situation (location, time and interests). Precise customer profiles, as a requirement to overcome the information overflow, and to enable a multilateral economically reasonable matching are indispensable but the profile's quality is not given in reality. Without precise customer profiles there is no matching. With situation adaptive customer profiles the profile's quality is increasing. Its design, realization and integration into the mobile operator's infrastructure are the aim of this paper.
Year
DOI
Venue
2007
10.1007/978-0-387-75466-6_44
INTEGRATION AND INNOVATION ORIENT TO E-SOCIETY, VOL 1
Field
DocType
Volume
Mobile network operator,Mobile computing,Mobile search,Mobile payment,Computer security,Customer to customer,Mobile business development,Revenue model,Mobile broadband,Business
Conference
251
ISSN
Citations 
PageRank 
1571-5736
2
0.38
References 
Authors
15
1
Name
Order
Citations
PageRank
Mike Radmacher1183.92