Name
Abstract | ||
|---|---|---|
This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups. |
Year | DOI | Venue |
|---|---|---|
2012 | 10.1016/j.elerap.2012.04.002 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
quality factor,internet shopping value,hedonic value,different income group,service quality,various internet shopping site,customer repurchase intention,utilitarian shopping value,hedonic shopping value,internet shopping,income group,information quality,customer satisfaction | Critical factors,Customer satisfaction,Advertising,Service quality,Computer science,Workforce,Commerce,Internet shopping,Marketing,Information quality | Journal |
Volume | Issue | ISSN |
11 | 4 | 1567-4223 |
Citations | PageRank | References |
50 | 1.13 | 34 |
Authors | ||
5 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Changsu Kim | 1 | 301 | 8.70 |
| Robert D. Galliers | 2 | 1071 | 88.93 |
| Namchul Shin | 3 | 217 | 12.05 |
| Joo-Han Ryoo | 4 | 50 | 1.13 |
| Jongheon Kim | 5 | 71 | 7.17 |