Paper Info
Title
An empirical analysis of factors influencing users' adoption and use of mobile services in China
Abstract
This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.
Year
DOI
Venue
2010
10.1504/IJMC.2010.034937
IJMC
Keywords
Field
DocType
general model,continued usage,service cost,service improvement,future product development,empirical analysis,influence user,mobile service,mobile service adopter,mobile phone user,mobile service provider,perceptions,structural equation modelling,trust,mobile communications
Structural equation modeling,Computer science,Technology acceptance model,Computer network,Mobile service,Mobile phone,Perception,Telecommunications service,Mobile telephony,Marketing,New product development
Journal
Volume
Issue
ISSN
8
5
1470-949X
Citations 
PageRank 
References 
18
0.71
39
Authors
5
Name
Order
Citations
PageRank
Zhaohua Deng1642.08
Yaobin Lu2103634.08
Bin Wang354619.94
Jinlong Zhang432927.37
Kwok Kee Wei54103195.60