Name
Abstract | ||
|---|---|---|
The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1016/j.eswa.2008.08.013 | Expert Syst. Appl. |
Keywords | Field | DocType |
new bms,video service preference,mobile device market,conjoint analysis,new technology development,portable multimedia player,wtp,multinomial logit model,new business model,content service,internet music market,pmp (portable multimedia player),new profit-making entity,customer preference,mobile device,business model,profitability | Technology development,Customer preference,Conjoint analysis,Willingness to pay,Multinomial logistic regression,Computer science,Mobile device,Business model,Multimedia,The Internet | Journal |
Volume | Issue | ISSN |
36 | 3 | Expert Systems With Applications |
Citations | PageRank | References |
3 | 0.39 | 3 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jae Kang Lee | 1 | 3 | 0.39 |
| Jong Ha Lee | 2 | 33 | 3.94 |
| So Young Sohn | 3 | 626 | 67.41 |