Title
Measuring website similarity using an entity-aware click graph
Abstract
Query logs record the actual usage of search systems and their analysis has proven critical to improving search engine functionality. Yet, despite the deluge of information, query log analysis often suffers from the sparsity of the query space. Based on the observation that most queries pivot around a single entity that represents the main focus of the user's need, we propose a new model for query log data called the entity-aware click graph. In this representation, we decompose queries into entities and modifiers, and measure their association with clicked pages. We demonstrate the benefits of this approach on the crucial task of understanding which websites fulfill similar user needs, showing that using this representation we can achieve a higher precision than other query log-based approaches.
Year
DOI
Venue
2012
10.1145/2396761.2398500
CIKM
Keywords
Field
DocType
similar user need,query log data,entity-aware click graph,website similarity,actual usage,query log-based approach,query space,search engine functionality,query log analysis,query log,search system,queries pivot
Query optimization,Data mining,Web search query,Query language,Information retrieval,Query expansion,Computer science,Sargable,Web query classification,Ranking (information retrieval),Spatial query
Conference
Citations 
PageRank 
References 
4
0.44
20
Authors
4
Name
Order
Citations
PageRank
Pablo N. Mendes1107051.09
Peter Mika22049176.71
Hugo Zaragoza32035111.36
Roi Blanco487257.42