Paper Info
Title
The six most powerful persuasion strategies
Abstract
For thousands of years humans have used about 60 persuasion strategies to influence others. Six of these strategies are especially powerful when designed into computing products--from websites to mobile phones applications. We gain insights into the potentials and pitfalls of persuasive technology through examples of the six persuasion strategies in today's high-tech products. We gain understanding of these strategies--and our own human nature--by mapping out key psychological dimensions related to user experience. As we get better at changing beliefs and behaviors with technology, we also must examine the ethical implications of creating machines that shape humans, communities, and society.
Year
DOI
Venue
2006
10.1007/11755494_2
PERSUASIVE
Keywords
Field
DocType
own human nature,high-tech product,years human,mobile phones application,persuasion strategy,key psychological dimension,ethical implication,persuasive technology,user experience,shape human,powerful persuasion strategy,human nature
Social psychology,Persuasive technology,User experience design,Persuasion,Computer science,Knowledge management
Conference
Volume
ISSN
ISBN
3962
0302-9743
3-540-34291-5
Citations 
PageRank 
References 
6
0.87
1
Authors
1
Name
Order
Citations
PageRank
B. J. Fogg12694515.36