Paper Info
Title
A Cross-Cultural Study of User Experience of Video on Demand on Mobile Devices.
Abstract
The objective of this study is to investigate the cross-cultural differences of user experience on mobile VOD service between Chinese and German users. The goal was to provide insight for culturally adaptive mobile VOD service design. This study focused on two aspects of user experience, which are content preference and interface preference. A questionnaire survey was conducted with 20 respondents to find out what kind of content users prefer (i.e. content preference), and a user experiment was carried out with 8 participants to explore users' preference of VOD interface on mobile devices (i.e. interface preference). The results indicated that Chinese users spend more time on videos uploaded by individual users than German users. Besides, users from both cultures prefer the interface with more literal description to interface full of pictures. At last, suggestions for VOD service providers in both cultures are provided. © 2013 Springer-Verlag Berlin Heidelberg.
Year
DOI
Venue
2013
10.1007/978-3-642-39137-8-52
HCI (21)
Keywords
Field
DocType
mobile device,user experience,Video on demand
Service design,Mobile computing,User experience design,Mobile search,Mobile station,Computer science,Service provider,Mobile device,User interface design,Multimedia
Conference
Volume
Issue
ISSN
8024 LNCS
PART 2
16113349
Citations 
PageRank 
References 
1
0.35
8
Authors
6
Name
Order
Citations
PageRank
Na Sun1404.46
Dominik Frey240.76
Robert Jin310.35
Hui Huang410.35
Zhe Chen534370.20
Rau Pei-Luen Patrick6902105.25