Name
Abstract | ||
|---|---|---|
This research investigates product differences in the overlooked context of individuals’ adoption of E-commerce. A theoretical model of consumers’ E-commerce adoption intention is developed and tested. Consumers’ behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers’ E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers’ E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. |
Year | DOI | Venue |
|---|---|---|
2003 | 10.1016/S1567-4223(03)00027-9 | Electronic Commerce Research and Applications |
Keywords | Field | DocType |
Perceived usefulness,Perceived ease of use,Perceived risk,Consumers’ E-commerce adoption intention | Computer science,Usability,Commerce,Risk perception,Purchasing,Perception,Marketing,Empirical research,E-commerce,The Internet | Journal |
Volume | Issue | ISSN |
2 | 3 | 1567-4223 |
Citations | PageRank | References |
24 | 1.01 | 9 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Xiao Liu | 1 | 24 | 1.01 |
| Kwok Kee Wei | 2 | 4103 | 195.60 |