Title
Risk communication design: video vs. text
Abstract
There are significant differences between older and younger adults in terms of risk perception and risk behaviors offline. The previously unexplored existence of this dissimilitude online is the motivation for our work. What are the risk perceptions of older adults? How are these correlated with the classic dimensions of risk perception offline? Can we leverage episodic memory, particularly relevant for older adults, to increase the efficacy of risk communication? We conduct a survey based experiment with two groups: video (n=136) and text (113). We find that leveraging episodic memory using video risk communication can improve the ability of elders to avoid phishing attacks and downloading malware. The applicability of the dimensions of risk were different based not only the risk but also the mode of risk communication.
Year
DOI
Venue
2012
10.1007/978-3-642-31680-7_15
Privacy Enhancing Technologies
Keywords
Field
DocType
significant difference,downloading malware,classic dimension,phishing attack,episodic memory,older adult,risk communication design,dissimilitude online,risk communication,risk perception,video risk communication,malware,video,phishing,privacy,risk
Episodic memory,Communication design,Internet privacy,Leverage (finance),Phishing,Computer security,Computer science,Upload,Risk perception,Malware,Perception
Conference
Citations 
PageRank 
References 
10
0.66
19
Authors
4
Name
Order
Citations
PageRank
Vaibhav Garg1969.58
L. Jean Camp252167.06
Katherine Connelly3100.66
Lesa Lorenzen-Huber4463.93