Name
Abstract | ||
|---|---|---|
This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation, which are proposed to influence an individual's intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual's entrepreneurial orientation with their intention to adopt mobile banking. The paper demonstrates how social cognitive theory is a useful foundation to understand the external and internal stimuli that influence an individual's desire to adopt mobile banking. |
Year | DOI | Venue |
|---|---|---|
2011 | 10.4018/jebr.2011010103 | IJEBR |
Keywords | Field | DocType |
australian youth,conceptual model,behavior australian youth,social cognitive theory,entrepreneurial orientation,mobile banking innovations,proposed conceptual model,mobile banking,outcome expectancy,constructs media,internal stimulus,mobile commerce | Entrepreneurial orientation,Economics,Expectancy theory,Conceptual model,Social cognitive theory,Knowledge management,Mobile banking,Marketing,Mobile commerce | Journal |
Volume | Issue | ISSN |
7 | 1 | 1548-1131 |
Citations | PageRank | References |
5 | 0.43 | 6 |
Authors | ||
1 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Vanessa Ratten | 1 | 11 | 2.57 |