Paper Info
Title
Hong Kong Residents' Perception Of Travel Websites
Abstract
At present, Internet applications have been well adopted in the tourism industry. In terms of online marketing, consumers online purchase intention is always recognized as one of the most popular topics in both academia and industry. This research makes an attempt to investigate the perception of residents in Hong Kong, grouped in experienced and inexperienced travelers, of online and offline perceptions. Empirical findings indicated that both groups of travelers considered price and online payment security were equally important, and website reputation was more important to inexperienced travelers. Respondents did not shop online mainly because online transactions are too complicated and insecure. They preferred face-to-face interactions. Drawing on the findings, recommendation and suggestions to the industry were provided.
Year
DOI
Venue
2010
10.1007/978-3-211-99407-8_7
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2010
Keywords
Field
DocType
experienced traveler, inexperienced traveler, online purchase intension, online channels
Advertising,Computer science,Tourism,Online advertising,Online and offline,Online payment,Perception,Marketing,Reputation,The Internet
Conference
Citations 
PageRank 
References 
0
0.34
6
Authors
4
Name
Order
Citations
PageRank
Shanshan Qi1156.19
Rosanna Leung2126.42
Rob Law330336.22
Dimitrios Buhalis432143.63