Paper Info
Title
The persuasive power of pathos in e-commerce Web design: a new area for research
Abstract
In a matter of months, we have witnessed the meteoric rise and fall of e-commerce. Now that the dust is settling, it is time to examine how some companies are succeeding where others have failed. In this paper I suggest that good web design is vital to e-business and that pathos (emotional appeal) plays a key role in a design's persuasive power. Advertisers have long understood this concept. As e-commerce attempts to revolutionize the business world, let class rhetoric serve as the theoretical foundation for a new and exciting area of research.
Year
DOI
Venue
2000
10.1109/IPCC.2000.887272
ACM Special Interest Group for Design of Communication
Keywords
Field
DocType
e-business,new area,pathos,user interfaces,theoretical foundation,meteoric rise,class rhetoric,e-commerce web design,e-commerce attempt,exciting area,key role,information resources,business world,electronic commerce,persuasive power,emotional appeal,good web design,usability,rhetoric,e business,internet,technology management,e commerce,web design,teamwork
Web design,Pathos,Rhetoric,Appeal to emotion,Engineering,User interface,Multimedia,E-commerce
Conference
ISBN
Citations 
PageRank 
0-7803-6431-7
0
0.34
References 
Authors
1
1
Name
Order
Citations
PageRank
Wendy Winn100.34