Paper Info
Title
A strategy modelling technique for financial services
Abstract
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis of modelling requirements, a discussion of related work and a critical analysis of generic approaches to strategic planning. The proposed conceptual model is used to derive a generic strategy description framework. An industry specific extension for retail banking and application experience from using the proposed modelling technique in Swiss retail banks is summarized.
Year
Venue
Keywords
2004
ECIS
financial services,business engineering.,strategic planning,conceptual modelling,conceptual model,retail banking,business engineering,business strategy,natural language
Field
DocType
Citations 
Retail banking,Information management,CLARITY,Conceptual model,Computer science,Knowledge management,Natural language,Strategic planning,Conceptual model (computer science),Marketing,Business engineering
Conference
2
PageRank 
References 
Authors
0.38
3
2
Name
Order
Citations
PageRank
Bernd Heinrich16610.57
Robert Winter237553.48