Name
Title | ||
|---|---|---|
Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination |
Abstract | ||
|---|---|---|
This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces. |
Year | DOI | Venue |
|---|---|---|
2004 | 10.1287/mnsc.1030.0171 | Production and Operations Management |
Keywords | Field | DocType |
state-of-the-art approach,operations department,operations management,special issue,field address,current thought,supply chain partner,supply chain,overall performance,operations interface,operations management interfaces,competition,profitability,supply chain management | Information technology operations,Marketing strategy,Marketing management,Demand chain,Marketing research,Economics,Supply chain management,Supply chain,Marketing,Operations management | Journal |
Volume | Issue | ISSN |
50 | 4 | 0025-1909 |
Citations | PageRank | References |
8 | 0.96 | 0 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Teck H. Ho | 1 | 181 | 17.75 |
| Christopher S. Tang | 2 | 859 | 103.89 |