Paper Info
Title
Business Value of Enterprise Micro-blogging: Empirical Study from Weibo.com in Sina
Abstract
The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study develops a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usage, micro-blogging operational performance, marketing capability, and firm performance. Questionnaires were distributed to firms that use micro-blogging. This study collects 241 valid responses for empirical analysis. The results suggest that the use of enterprise micro-blogging improves operational performance of enterprise micro-blogging directly and indirectly by increasing marketing capability, while operational performance of enterprise micro-blogging significantly affects firm performance. This study extends the stream of research that combines IS usage and RBV theory.
Year
DOI
Venue
2013
10.4018/jgim.2014070102
JGIM
Keywords
DocType
Volume
business value,micro-blogging,marketing capability,resource-based view,is usage
Conference
22
Issue
ISSN
Citations 
3
1062-7375
2
PageRank 
References 
Authors
0.39
24
4
Name
Order
Citations
PageRank
Jinghua Huang1328.49
Jing Zhang2373101.39
Yangfan Li351.78
Zhepeng Lv440.75