Title
Online trust: a stakeholder perspective, concepts, implications, and future directions.
Abstract
Online trust is important in both business-to-business and business-to-consumer e-business. Consumers and businesses, feeling the pressure of economic downturn and terrorism, increasingly look to buy from and do business with organizations with the most trusted Web sites and electronic networks. Companies' perception of online trust has steadily evolved from being a construct involving security and privacy issues on the Internet to a multidimensional, complex construct that includes reliability/credibility, emotional comfort and quality for multiple stakeholders such as employees, suppliers, distributors and regulators, in addition to customers. Further, trust online spans the end-to-end aspects of e-business rather than being just based on the electronic storefront. Based on a review of selected studies, we propose a stakeholder theory of trust, articulate a broad conceptual framework of online trust including its underlying elements, antecedents, and consequences, and propose some promising future research avenues in online trust. This paper will help information systems professionals better understand the online trust perspectives of multiple stakeholders, the antecedents and consequences, thereby enabling them to build more trustworthy Web sites.
Year
DOI
Venue
2002
10.1016/S0963-8687(02)00022-7
The Journal of Strategic Information Systems
Keywords
Field
DocType
e-Commerce,e-Business,Trust,Privacy,Security,Relationship management
Electronic business,Credibility,Stakeholder,Knowledge management,Stakeholder theory,Computational trust,Engineering,Conceptual framework,Marketing,E-commerce,The Internet
Journal
Volume
Issue
ISSN
11
3
0963-8687
Citations 
PageRank 
References 
137
5.98
12
Authors
3
Search Limit
100137
Name
Order
Citations
PageRank
Venkatesh Shankar116711.18
Glen L. Urban217364.92
Fareena Sultan31396.44