Title
Diffusion of e-mail: an organisational learning perspective
Abstract
Current research has gone beyond technical aspects to consider the social effects of E-mail on organisations. This paper follows the trend by considering organisational learning aspects. In particular, the paper explores the way in which organisation members learn to exploit E-mail for political manipulation. The paper is based on a case study which describes the introduction of E-mail to a university community. The case study demonstrates that despite heavy investment in the project, initial enthusiasm, and top management support, some employees chose to use E-mail to stage a rebellion against top management. This was eventually followed by management curtailing users' access to E-mail. The discussion focuses on how organisational learning concepts can explain the case events, concluding with theoretical and practical implications.
Year
DOI
Venue
1996
10.1016/S0378-7206(96)01070-1
Information & Management
Keywords
Field
DocType
communities,politics,power,e-mail,diffusion,implementation,organisational learning
Enthusiasm,Sociology,Learning theory,Knowledge management,Top management,Exploit,Social effects,Politics,Marketing
Journal
Volume
Issue
ISSN
31
1
Information & Management
Citations 
PageRank 
References 
16
1.35
14
Authors
3
Name
Order
Citations
PageRank
Celia T. Romm114818.21
Nava Pliskin239951.92
William D. Rifkin3161.35