Title
An analysis of the impact of reputation on supply webs
Abstract
In long-term, recurring contractual relationships, which are common in the B2B-area, reputation and trust play an outstanding role. The impact of reputation and price-based assessment of suppliers on the material flow in the supply chain will be investigated in this analysis. Positive reputation proves to be a key factor to reach a market dominating position. We observed in our simulation, that the assessment of suppliers towards a reputation-based choice has a positive effect on supply chain stabilitiy. In the worst case, a strong reputation- based choice leads to the formation of monopolies. The Bullwip-Effect, that could be observed as a second phenomenon in our simulation setting, represents a countertendency to the reputation-based monopoly effect. This countereffect is observed to be even stronger for members of tiers with a high fluctuation of order rates.
Year
Venue
Keywords
2003
ECIS
multi-agent-systems,supply chain management,reputation,multi agent systems,multi agent system,supply chain,material flow
Field
DocType
Citations 
Computer science,Microeconomics,Material flow,Multi-agent system,Supply chain management,Supply chain,Monopoly,Phenomenon,Marketing,Reputation
Conference
1
PageRank 
References 
Authors
0.37
3
2
Name
Order
Citations
PageRank
J Franke110919.49
Tim Stockheim27511.17