Title
Doing multimodal research the easy way: a workflow for making sense of technologically complex communication situations.
Abstract
In this paper, we describe the methodology known as Systemic Functional Multimodal Discourse Analysis (SF-MDA), as well as how it can be easily paired with a variety of technologies and research methods to successfully analyze and make sense of any combination of communicative modes, while leaving plenty of room for tailoring data visualizations for a variety of audiences, both scholarly and professional. Our ultimate goal is to provide researchers and practitioners with a simplified workflow of this methodology for employment in a variety of contexts.
Year
DOI
Venue
2012
10.1145/2379057.2379075
SIGDOC
Keywords
Field
DocType
systemic functional multimodal discourse,research method,multimodal research,complex communication situation,ultimate goal,data visualization,communicative mode
Data visualization,World Wide Web,Computer science,Human–computer interaction,Discourse analysis,Multimedia,Workflow
Conference
Citations 
PageRank 
References 
0
0.34
0
Authors
2
Name
Order
Citations
PageRank
Guiseppe Getto1185.95
Mary Lourdes Silva200.34