Name
Title | ||
|---|---|---|
Legal Requirements for the Personalization of Commercial Internet Applications in Europe. |
Abstract | ||
|---|---|---|
Most electronic-commerce (e-commerce) applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For 3 years, we have been involved in a project that has studied the potentials of personalization of e-commerce systems from the particular angle of small- and medium-sized enterprises. In this article, we pick up a couple of scenarios that many e-commerce vendors face when implementing personalization on their Web sites. The specific focus of the discussion is the legal use of costumer profiles for e-commerce applications. Because most legal issues are difficult to understand for nonlawyers, in this article, we make use of a case study, which shows explicitly what e-commerce vendors need to keep in mind when implementing personalization on their Web sites. |
Year | DOI | Venue |
|---|---|---|
2006 | 10.1207/s15327744joce1603&4_3 | JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE |
Keywords | Field | DocType |
legal issues,European law,laws and orders,personalization,e-commerce,SME,ERP | World Wide Web,Computer science,Marketing,The Internet,Personalization | Journal |
Volume | Issue | ISSN |
16 | 3-4 | 1091-9392 |
Citations | PageRank | References |
1 | 0.34 | 8 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Petra Schubert | 1 | 151 | 34.69 |
| Mathias Kummer | 2 | 3 | 0.71 |
| Uwe Leimstoll | 3 | 36 | 8.14 |