Name
Title | ||
|---|---|---|
Web Assessment - A Model for the Evaluation and the Assessment of successful Electronic Commerce Applications |
Abstract | ||
|---|---|---|
Today many a Website features fancy graphics, well organized content, but rarely induces the visitor to come back on a regular basis (with exceptions of course). The electronic commerce revolution some predicted experiences a setback due to a lack of consumer interest and some potential customers turn their screens off rather than meddling their way through a purchase order. But why are customers so indifferent? This paper addresses a largely unexplored issue: the analysis of supposedly interactive electronic commerce applications. The paper defines the theoretical framework of the Web Assessment Model. The model builds on the three transaction phases - information, agreement, and settlement - and parts of a product performance system. To embrace the notion of community - a central issue in virtual environments - a further phase is added, and media inherent criteria are derived. The paper closes by applying the model to the Web site of Swissair, the national airline of Switzerland. |
Year | DOI | Venue |
|---|---|---|
1998 | 10.1109/HICSS.1998.655278 | HICSS '98 Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences-Volume 4 - Volume 4 |
Keywords | DocType | Volume |
fancy graphics,successful electronic commerce applications,electronic commerce revolution,unexplored issue,central issue,media inherent criterion,consumer interest,web assessment model,interactive electronic commerce application,national airline,web site,electronic commerce | Conference | 7 |
Issue | ISSN | ISBN |
3 | 1060-3425 | 1060-3425 |
Citations | PageRank | References |
46 | 18.53 | 8 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Dorian Selz | 1 | 98 | 27.15 |
| Petra Schubert | 2 | 151 | 34.69 |