Paper Info
Title
Product Versus Non-product Oriented Social Media Platforms: Online Consumer Opinion Composition and Evolution
Abstract
This article examines how different social media platforms affect opinion composition and evolution. We differentiate between product and non-product oriented outlets as they differ in the salience of social cues, thus resulting in distinct user behaviours. We extend prior research in several ways. First, comparing between comments from different types of social media platforms, we show that the product oriented outlets display a tendency to attract polarized opinions. Second, we find that similarity of online comments increases over time, suggesting opinion convergence. Lastly, product oriented outlets facilitate faster assimilation of opinions within the site compared to non-product oriented outlets.
Year
DOI
Venue
2014
10.1109/HICSS.2014.507
HICSS
Keywords
Field
DocType
product versus non-product oriented,social media platforms,social media platform,online comments increase,opinion composition,non-product oriented outlet,opinion assimilation,distinct user behaviour,social cue,product oriented social media platform,online consumer opinion evolution,user behaviours,opinion evolution,different type,nonproduct oriented social media platform,social media,faster assimilation,marketing,online comments similarity,product oriented outlets display,opinion convergence,opinion polarization,social networking (online),different social media platform,social cues,sentiment analysis,online consumer opinion composition,text mining
Assimilation (phonology),Social media,Advertising,Social cue,Social media optimization,Computer science,Salience (language),Marketing
Conference
ISSN
Citations 
PageRank 
1060-3425
0
0.34
References 
Authors
7
3
Name
Order
Citations
PageRank
Jianxiong Huang1223.97
Waifong Boh220.81
Kim Huat Goh31078.73