Name
Title | ||
|---|---|---|
A Fuzzy Logic-Based Approach For Supporting Decision-Making Process In B2c Electronic Commerce Transaction |
Abstract | ||
|---|---|---|
The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user's transaction decision process and also an assisted reasoning tool for the online user. |
Year | DOI | Venue |
|---|---|---|
2006 | 10.4018/jebr.2006040104 | INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH |
Keywords | Field | DocType |
electronic commerce, fuzzy sets, Internet, online shopping, Trust | Critical factors,Economics,Fuzzy logic,Knowledge management,Fuzzy set,Decision process,Database transaction,Decision-making,E-commerce,Marketing,The Internet | Journal |
Volume | Issue | ISSN |
2 | 2 | 1548-1131 |
Citations | PageRank | References |
1 | 0.36 | 3 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Fahim Akhter | 1 | 39 | 7.70 |
| Zakaria Maamar | 2 | 1 | 0.36 |
| Dave Hobbs | 3 | 129 | 14.01 |