Title
Improving the Effectiveness of Model Based Recommender Systems for Highly Sparse and Noisy Web Usage Data
Abstract
A number of approaches which use model-based collaborative filtering (CF) for scalability in building recommendation systems in web personalization have poor accuracy due to the fact that web usage data is often sparse and noisy. Clustering, mining association rules, and sequence pattern discovely have been used to determine the access behavior model. Making use of some of the characteristics of the modeling process can provide significant improvements to recommendation effectiveness. In an earlier work, we introduced a fuzzy hybrid CF technique which inherits the advantages of both memoly-based and model-based CF. In this paper, using relational fuzzy subtractive clustering as the first level modeling and then mining association rules within individual clusters, we propose a two level model-based technique, which is scalable and is an enhancement over association rule based recommender systems. Our results from comprehensive experiments using a large real life web usage data and performance comparisons with memory-based and model-based approaches help substantiate this claim.
Year
DOI
Venue
2005
10.1109/WI.2005.74
Web Intelligence
Keywords
Field
DocType
model-based collaborative,noisy web usage data,web usage data,large real life web,model-based approach,highly sparse,recommender systems,fuzzy hybrid cf technique,association rule,model-based cf,mining association rule,level model-based technique,web personalization,fuzzy systems,behavior modeling,collaborative filtering,internet,recommender system,transcoding,data mining,multimedia
Data mining,Computer science,Artificial intelligence,Fuzzy control system,Cluster analysis,Personalization,Recommender system,Collaborative filtering,Information retrieval,Fuzzy logic,Association rule learning,Machine learning,Scalability
Conference
ISBN
Citations 
PageRank 
0-7695-2415-X
9
0.57
References 
Authors
11
3
Name
Order
Citations
PageRank
Bhushan Shankar Suryavansh190.57
Nematollaah Shiri228028.31
Sudhir P. Mudur320145.52