Name
Title | ||
|---|---|---|
First steps towards providing the UK with health care information and advice via their television sets: an evaluation of four Department of Health sponsored pilot services |
Abstract | ||
|---|---|---|
Provides a summary of a Department of Health funded research study investigating performance and impact of four pilot digital interactive television services in the consumer health field. These were launched in various locations in the UK in 2001. Text and video, interactive and transactional services were featured. Pilots were investigated using a combination of research methods. The four pilots' performance varied, but overall there was sufficient evidence to suggest that consumer health digital interactive television has a healthy future. |
Year | DOI | Venue |
|---|---|---|
2003 | 10.1108/00012530310472633 | ASLIB PROCEEDINGS |
Keywords | Field | DocType |
digital,interaction,television,health care,evaluation,United Kingdom | Health care,Advertising,Interactive television,Digital television,Consumer health,Transactional leadership,Business | Journal |
Volume | Issue | ISSN |
55 | 3 | 0001-253X |
Citations | PageRank | References |
2 | 1.40 | 2 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| David Nicholas | 1 | 977 | 138.73 |
| Paul Huntington | 2 | 75 | 11.56 |
| Peter Williams | 3 | 689 | 81.07 |
| Barrie Gunter | 4 | 167 | 23.98 |