Name
Abstract | ||
|---|---|---|
This paper discusses information quality issues concerning consumer data assimilated by telecommunication companies (telcos) in regional and global ventures. First, it describes various problematic and evolving environmental constraints that necessitate the adoption of new integration technologies. Then, it describes the consumer information characteristics and demonstrates that they require handling as a product having a full life-cycle. Our prime objectives are to assess the business impact of consumer data quality and to determine effective information technology decision-making strategies for telco database marketing campaigns. |
Year | Venue | Keywords |
|---|---|---|
2003 | ECIS | global environment competing.,consumer data quality,computer science,telco database marketing,integration technology,life cycle,data quality,data assimilation,information technology,information quality |
Field | DocType | Citations |
Data science,Marketing research,Computer science,Database marketing,Knowledge management,Digital marketing,Marketing,Information quality | Conference | 0 |
PageRank | References | Authors |
0.34 | 4 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Georgios P. Papamichail | 1 | 6 | 2.68 |
| Ioannis P. Antoniadis | 2 | 0 | 0.34 |