Paper Info
Title
Wireless communication: successful differentiation on standard technology by innovation
Abstract
Summary form only given. The rise of the wireless Internet is the megatrend in communication industry. Mobile communication devices will be the dominant platform for information access, gaming, music and spending time with distant friends. About 5 bn or three quarters of the world population is using mobile phones. Internet enabled mobile phones at affordable cost will be the most common Internet access device in the near future. At the high end powerful and versatile smartphones need faster and more energy efficient semiconductors. The presentation will start with a brief summary of the paradigm shifts in the "mobile world" from voice calls to data transmission and the current situation in the renascent mobile ecosystem. The entry of powerful Internet and consumer brands and now even luxury designer brands into the mobile handset arena mark the start of a new era changing the dynamics in this field. Today, fabless or fab-lite business models are common in the wireless semiconductor value chain. In this model vendors differentiate through services, architectures, design but also their capability to extract maximum product benefits in density, power consumption, performance, functionality and robustness/yield from a standard CMOS process. In the highly competitive mobile phone market growth and profit depends on differentiation by innovation. This requires technology know-how being effectively transferred into the design system and application specific device structures to create optimized circuits.
Year
DOI
Venue
2010
10.1109/DATE.2010.5457245
Design, Automation & Test in Europe Conference & Exhibition
Keywords
Field
DocType
successful differentiation,mobile world,standard technology,application specific device structure,wireless communication,mobile handset arena mark,mobile communication device,powerful internet,mobile phone,wireless internet,renascent mobile ecosystem,competitive mobile phone market,common internet access device,mobile communication,value chain,business model,semiconductor device modeling,internet,energy efficient,profitability,internet access,paradigm shift,data transmission,service architecture
Mobile technology,Mobile computing,Mobile search,Telecommunications,IMT Advanced,Computer science,Mobile Web,Mobile phone,Internet access,Mobile broadband
Conference
ISSN
ISBN
Citations 
1530-1591
978-1-4244-7054-9
0
PageRank 
References 
Authors
0.34
0
1
Name
Order
Citations
PageRank
Herman Eul100.34