Name
Abstract | ||
|---|---|---|
Textual hyperlinks are important mainstays of the navigation systems of websites. The study presented here examines how the wording of hyperlinks in a navigation menu and embedded within the body text of a web page can influence users' browsing behavior, perceptions, and comprehension. Five experimental conditions were tested that varied hyper-link wording (generic, intriguing, and informative) in a navigation menu and in embedded links. Significant differences were found between the experimental conditions concerning number of links clicked, number of pages viewed, and inferential comprehension, with higher scores for study participants in conditions that had a navigation menu with generic hyperlink wording and embedded hyperlinks with intriguing or informative wording. |
Year | DOI | Venue |
|---|---|---|
2005 | 10.1177/0165551505055703 | J. Information Science |
Keywords | DocType | Volume |
textual hyperlinks,informative hyperlink wording,navigation system,varied hyper-link wording,web-browsing behavior,embedded hyperlinks,informative wording,embedded link,experimental condition,generic hyperlink wording,navigation menu,inferential comprehension | Journal | 31 |
Issue | ISSN | Citations |
5 | 0165-5515 | 5 |
PageRank | References | Authors |
0.52 | 9 | 6 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Carolyn Y. Wei | 1 | 25 | 2.62 |
| Mary B. Evans | 2 | 5 | 0.52 |
| Matthew Eliot | 3 | 5 | 0.52 |
| Jennifer Barrick | 4 | 12 | 1.08 |
| Brandon Maust | 5 | 20 | 2.40 |
| Jan H. Spyridakis | 6 | 32 | 4.83 |