Paper Info
Title
Prominence-interpretation theory: explaining how people assess credibility online
Abstract
Four years of research has led to a theory that describes how people assess the credibility of Web sites. This theory proposes that users notice and interpret various Web site elements to arrive at an overall credibility assessment. Although preliminary, this theory explains previous research results and suggests directions for future studies.
Year
DOI
Venue
2003
10.1145/765891.765951
CHI Extended Abstracts
Keywords
Field
DocType
overall credibility assessment,credibility online,various web site element,previous research result,users notice,future study,web site,prominence-interpretation theory,cognitive model,e commerce,world wide web,health care,interaction design,theory
Health care,World Wide Web,Credibility,Interaction design,Computer science,Web standards,Human–computer interaction,Notice,Multimedia,Web site,E-commerce
Conference
ISBN
Citations 
PageRank 
1-58113-637-4
73
4.75
References 
Authors
1
1
Name
Order
Citations
PageRank
B. J. Fogg12694515.36