Name
Year | DOI | Venue |
|---|---|---|
2003 | 10.1504/IJSTM.2003.003626 | IJSTM |
Keywords | Field | DocType |
brand knowledge,online shopping,perceived risk | Economics,Advertising,Demographic profile,Conceptual model,Structural equation modeling,Risk perception,Control variable,Marketing,Brand awareness,The Internet,Online search | Journal |
Volume | Issue | Citations |
4 | 4/5/6 | 0 |
PageRank | References | Authors |
0.34 | 3 | 2 |