Title
On the usefulness and ease of use of location-based services: insights into the information system innovator's dilemma
Abstract
Some recent technology innovations display the functionalities that are significantly different from any predecessor. This presents an impending dilemma for innovators as the potential consumers often lack a reference point for judging the usefulness and ease of use of a new system. Exemplary for Location-Based Services (LBS), this paper examines the perceptions of usefulness and ease of use before as well as after adoption across a variety of tasks using the Technology Acceptance Model (TAM). An experimental environment is chosen, which provides 58 subjects with ubiquitous access to LBS.
Year
DOI
Venue
2007
10.1504/IJMC.2007.012787
IJMC
Keywords
Field
DocType
location based services,information systems,ease of use,location based service,information system,mobile communications
Information system,Innovator,Computer science,Usability,Technology acceptance model,Location-based service,Dilemma,Perception,Marketing,Mobile telephony
Journal
Volume
Issue
Citations 
5
4
18
PageRank 
References 
Authors
0.73
28
1
Name
Order
Citations
PageRank
Iris A. Junglas157730.32