Paper Info
Title
Innovation Management in European Projects
Abstract
Companies need innovation to increase their market share and profit margin. Innovation is the successful product put on the market using a new idea. At the beginning of the process, it is not simple to evaluate if the novelty will be or not an innovation. It is in general after launching and selling the new product that the innovation level can be assessed. This paper addresses one main issue: "How to anticipate the innovation performance for the decision making process?". It suggests a method to measure the innovation level of a product or a service, based on MIM(C) (Monnier's Innovation Matrix). This tool could be used for decision making process to support marketing and corporate strategy or a collaborative research project. The added value of this method is that it allows to manage innovation projects. As far as we know, this problem has never been addressed before. The only document, which could be mentioned in this field, is the "Oslo Manual" from European Community. This document is more focused on the innovation issued by technology than services and it concerns large organisation. The MIM tool can also be used as a criterion for advanced partners selection paradigm.
Year
DOI
Venue
2009
10.1007/978-3-642-16358-6_67
ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: NEW CHALLENGES, NEW APPROACHES
Keywords
Field
DocType
Innovation,Monnier's Innovation Matrix(C),innovation process,innovation measurement
Added value,Profit margin,Strategic management,Innovation management,Novelty,Industrial organization,Market share,Decision-making,Marketing,Business,New product development
Conference
Volume
ISSN
Citations 
338
1868-4238
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Bernard Monnier100.34
Marc Zolghadri2188.65