Paper Info
Title
User Behavior in the "teleda" Social TV Service - Achieving a Public Forum on the Network
Abstract
The spread of Video on Demand (VOD) services is driving the creation of video viewing environments in which users can watch whatever they like, whenever they like. The recent appearance of social network services (SNSs), moreover, is bringing big changes to the world of media by enabling anyone to become a disseminator of information. At NHK, Japan 's public broadcaster, we are studying a platform that combines VOD and SNS to create 聛ghorizontal links聛h between program viewers and facilitate encounters with new programs. To investigate the requirements for this platform, we built a SNS site called 聛gteleda聛h that enables program viewing by VOD and conducted a large-scale, three-month verification trial with about 1000 participants. We report on the features of viewing behavior obtained from the results of this trial and discuss the potential of public broadcasting services that combine VOD and SNS.
Year
DOI
Venue
2011
10.1109/ISM.2011.63
ISM
Keywords
Field
DocType
new program,three-month verification trial,ghorizontal link,program viewing,user behavior,program viewer,sns site,video viewing environment,public forum,public broadcasting service,social tv service,public broadcaster,big change,tv,broadcasting,consumer behavior
Broadcasting,World Wide Web,Social network,On demand,Computer science,Public broadcasting,Consumer behaviour,Electric breakdown,Video sharing,Multimedia
Conference
Citations 
PageRank 
References 
4
1.08
0
Authors
3
Name
Order
Citations
PageRank
Masaru Miyazaki1299.26
Narichika Hamaguchi2245.46
Hiroshi Fujisawa364.52