Name
Abstract | ||
|---|---|---|
The history of any field of study is an important topic, but few authors have taken on the task of writing the history of
service research since the early 1990s. We attempt to fill this gap by providing a comprehensive account on the general course
of the service literature from 1993 to now. We propose an extension of the evolutionary metaphor originally proposed by Fisk
et al. (1993). Drawing on an extensive multidisciplinary literature, we paint a portrait of the evolution of the service literature
over three new stages termed Racing Ahead (1993–1999), Looking Back and Moving Forward (2000–2003), and Airborne (2004–Now).
Within each era, we first identify key observations that make it distinguishable from the other stages, and then specifically
highlight the major contributions that were made. We also underscore and provide some recommendations for further consideration
by interested thinkers in the field for moving it forward. |
Year | DOI | Venue |
|---|---|---|
2010 | 10.1007/s12927-010-0008-9 | JoSS |
Field | DocType | Volume |
Multidisciplinary approach,Portrait,Knowledge management,Underscore,Services marketing,Metaphor,Marketing,Business | Journal | 2 |
Issue | ISSN | Citations |
2 | 2092-5204 | 4 |
PageRank | References | Authors |
0.47 | 10 | 2 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Salim Moussa | 1 | 26 | 1.86 |
| Mourad Touzani | 2 | 26 | 2.54 |