Title
Examining the Pseudo-Standard Web Search Engine Results Page
Abstract
Nearly every web search engine presents its results in an identical format: a ranked list of web page summaries. Each summary comprises a title; some sen- tence fragments usually containing words used in the query; and URL information about the page. In this study we present data from our pilot experiments with eye tracking equipment to examine how users interact with this standard list of results as presented by the Aus- tralian sensis.com.au web search service. In partic- ular, we observe: different behaviours for navigational and informational queries; that users generally scan the list top to bottom; and that eyes rarely wander from the left of the page. We also attempt to correlate the number of bold words (query words) in a summary with the amount of time spent reading the summary. Unfortu- nately there is no substantial correlation, and so stud- ies relying heavily on this assumption in the literature should be treated with caution.
Year
Venue
Keywords
2006
Austr. J. Intelligent Information Processing Systems
eye tracking,web search engine,web page summaries,web pages
Field
DocType
Volume
Web search engine,Static web page,Web search query,Information retrieval,Web page,Computer science,Web query classification,Backlink,Page view,Web crawler
Journal
9
Issue
Citations 
PageRank 
2
4
0.52
References 
Authors
6
5
Name
Order
Citations
PageRank
Andrew Turpin1134786.28
Falk Scholer2124493.27
Bodo Billerbeck327214.24
Australia Melbourne440.52
Larry A. Abel540.52