Paper Info
Title
User see, user point: gaze and cursor alignment in web search
Abstract
Past studies of user behavior in Web search have correlated eye-gaze and mouse cursor positions, and other lines of research have found cursor interactions to be useful in determining user intent and relevant parts of Web pages. However, cursor interactions are not all the same; different types of cursor behavior patterns exist, such as reading, hesitating, scrolling and clicking, each of which has a different meaning. We conduct a search study with 36 subjects and 32 search tasks to determine when gaze and cursor are aligned, and thus when the cursor position is a good proxy for gaze position. We study the effect of time, behavior patterns, user, and search task on the gaze-cursor alignment, findings which lead us to question the maxim that "gaze is well approximated by cursor." These lessons inform an experiment in which we predict the gaze position with better accuracy than simply using the cursor position, improving the state-of-the-art technique for approximating visual attention with the cursor. Our new technique can help make better use of large-scale cursor data in identifying how users examine Web search pages.
Year
DOI
Venue
2012
10.1145/2207676.2208591
CHI
Keywords
Field
DocType
web search,cursor alignment,user point,search task,large-scale cursor data,cursor interaction,web search page,web page,mouse cursor position,cursor position,cursor behavior pattern,search study,cursor,web pages,eye tracking,eye gaze
Computer vision,Web page,Gaze,Computer science,Pointer (user interface),Human–computer interaction,Eye tracking,Artificial intelligence,Scrolling,Footmouse,Tooltip,Cursor (user interface)
Conference
Citations 
PageRank 
References 
52
1.64
26
Authors
3
Name
Order
Citations
PageRank
Jeff Huang178442.90
Ryen White24546222.75
Georg Buscher377540.23